About us
Our story
BORN TO RACE,
DESTINED TO BE ALPHA.
- Brotherhood
- Community
- Motorcycle Club
At ALPHA RACE GEAR, we are more than just an online store for racing suits and MX gear. We are the launching pad for every rider who believes in leading, for those who are driven by the spirit of competition, and for the racers who, above all, strive to always be first. We are the home of the Alpha Riders.
Being an ‘Alpha’ is about much more than leading the pack – it’s about setting the pace, setting the standard, and never settling for second best. It’s about embracing the grit, the determination, and the unwavering belief in oneself. This is the ethos that we live and breathe at ALPHA RACE GEAR. This is what makes us a community of winners.
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SINCE
Our Value
Ride it like there is no tomorrow
Vision
Our products are created with innovative materials and cutting-edge design technology to optimize aerodynamics, increase freedom of movement, and provide top-tier protection. By wearing our gear, you're not just dressed for the race, you're dressed to dominate.
Mission
At ALPHA RACE GEAR, we believe that every racer is an 'Alpha'. Every racer has the potential to lead, to overcome, and to triumph. We are not just providers of high-quality racing gear, we are enablers of your racing journey. We support your ambition to always be in the lead.
We equip you for victory.
We equip you for victory.
Motto
Our extensive collection of racing and MX suits is meticulously curated to ensure that you are equipped with gear that is not only high-performance, but also robust and durable. We understand that racing is a demanding sport that requires the utmost protection and comfort.
